Reuben Shaw PMP

See my work as a

    One person, three disciplines

    I don't fit one category, and the work is better for it. The same person who designs the collection also builds the schedule, negotiates with factories in four countries, and fits the client.

    I make the thing

    Collection concepts, tailoring, styling, brand identity and show direction. The Oxblood Zebra universe, from "Welcome to Oxblood County" to "Off-Script," is mine end to end.

    I run the plan

    PMP-certified. Scope, schedule, budget, risk and vendors, tracked with real numbers. I bring creative projects in on time and under budget.

    I look after the people

    Fifteen-plus years of fittings and private clients, plus the training, SOPs and team leadership that keep stores and shows running smoothly.

    Selected work

    Six projects with the numbers behind them. Use the buttons at the top to reorder them for the role you have in mind.

    Sept 2025
    New York Men's Day, Mercedes-Benz of Manhattan
    CreativeProject

    Off-Script: The Rule Breakers' Uniform

    A 55-piece Spring/Summer 2026 collection of apparel, footwear and accessories, and a large-scale show, delivered in five months by a 50-person cross-functional team.

    Challenge. Shifting international tariffs, longer lead times and rising cost of goods, with factories in China, Vietnam, Turkey, Jordan and the U.S.

    Approach. Contingency plans for supply-chain delays and cost swings. Sampling and QA milestones. A Gola footwear collaboration and a place on the official CFDA-listed schedule.

    Finished at $80,000 against a $100,000 budget (20% under). Web traffic quadrupled and social views rose 154% in launch month.

    Sept 2022
    New York Fashion Week, outside Spring Studios
    CreativeProject

    Welcome to Oxblood County

    The brand's debut show: a 20-look collection, a live band on the corner of Varick Street, and a 35-person team.

    Challenge. A first-ever production, produced and directed from concept to runway with no institutional backing.

    Approach. A PR partnership with R&P Entertainment Agency. A mix of menswear and womenswear designed to highlight the full creative range of bespoke tailor and designer, Reuben Shaw.

    Delivered on time and within budget. First coverage in Fashion Bomb Daily and Photodom, and the start of a press record that now runs to 16 outlets.

    2023
    NYFW presentation and Lower Manhattan pop-up
    CreativeBespokeProject

    An 18-look show and a summer storefront

    A sponsor-backed runway presentation, followed by a self-funded made-to-measure and bespoke pop-up that ran from May to October.

    Show. Sponsor and partner deliverables written into the production plan and the show format.

    Pop-up. Site selection, layout, inventory, appointment and fitting workflows, and daily operations.

    Five months of retail operations, run alongside a brand experience people walked in off the street for.

    2022–2023
    Tate's Menswear, Paramus NJ
    ProjectBespoke

    New storefront, global vendors, nine-store playbook

    Launched a new retail storefront with a team of 11 across operations, procurement, training, logistics and store design, and managed four international vendors in Vietnam, China, Egypt and Jordan.

    Process. Simplified sampling and shipping protocols, cutting roughly two weeks from each delivery.

    People. Wrote the training manuals and SOPs used across nine locations. Cost Performance Index stayed above 1 on design projects.

    Lower turnover and a 7.69% revenue lift at the company's largest store.
    Oct 2024 – Apr 2025
    Richard James Savile Row, New York
    BespokeProject

    Holding a heritage standard on a new continent

    Ran bespoke and made-to-measure operations for the New York location of a Savile Row house: consultations, measurements, fittings, alterations, and coordination with cutters, tailors and production.

    Role. The key liaison between UK headquarters and U.S. clientele.

    Method. Every order tracked from intake to delivery so completion stayed on time.

    Brand standards protected while the offer was adapted to the local market.
    2014–2020
    Details on Granby, Norfolk VA · Sebastien Grey, New York
    BespokeCreative

    A private clientele, built one fitting at a time

    Launched the boutique's made-to-measure and fully bespoke programs, then built a personal client base of 150+ across finance, medicine, sports and entertainment.

    Norfolk. Personal sales made up 35% of store revenue. Represented the boutique as an assistant buyer at multi-state trade shows.

    New York. About 50 fittings a month and a seat on the product design team at Sebastien Grey.

    Top 1% sales producer at Sebastien Grey, two years in a row.

    Lookbook

    Curated Lookbook, Vol. 2: studio portraits of the Oxblood Zebra wardrobe, from rust and camel tailoring to black double-breasted suiting and statement outerwear. Swipe or use the arrows, and tap any page to enlarge it.

    Oxblood Zebra · Curated Lookbook, Vol. 2 · theoxbloodzebra.com

    In the press

    Coverage of Oxblood Zebra and Reuben Shaw from fashion trades, culture magazines and regional press, 2022 to 2026.

    possibly one of the most salable collections of the season MR Magazine, Sept 2025
    between Black tie and block party IRK Magazine, Sept 2025
    rebellion with refinement The Garnette Report, Sept 2025

    Experience

    Twenty years across menswear, retail operations and project delivery. The current chapter combines all three.

    2015 – present
    New York, NY

    Founder & Creative Director

    Oxblood Zebra LLC
    • Founded Oxblood Zebra in 2015 and built it into a press-recognized bespoke and made-to-measure menswear label, with a place on the CFDA-listed New York Men's Day schedule.
    • Directed three New York Fashion Week seasons (2022, 2023, 2025), leading teams of 35 to 50 across creative, production and show operations.
    • Managed budgets, schedules and factory partners in China, Vietnam, Turkey, Jordan and the U.S.
    • Designed and ran a Lower Manhattan pop-up combining retail operations with brand experience.
    Jan 2026 – present

    Program Experience Coach

    Arithmetic Inc.
    • Lead cohorts of working professionals through PMP preparation with facilitated sessions and 1:1 coaching on confidence, momentum and mindset.
    • Coach professionals and teams on agile principles and methodology.
    Oct 2024 – Apr 2025
    New York, NY

    Bespoke & MTM Specialist

    Richard James Savile Row
    • Managed bespoke and made-to-measure operations for the brand's New York location, from consultation to delivery.
    • Served as liaison between UK headquarters and U.S. clientele.
    Feb 2022 – Dec 2023
    Paramus, NJ

    Project Manager, Retail Operations & Design

    Tate's Menswear LLC
    • Launched a new storefront with a team of 11 and managed four international vendors.
    • Cut roughly two weeks from each production and shipping cycle. Wrote the SOPs and training manuals used in nine stores.
    Jan 2020 – Mar 2021
    Paramus, NJ

    Store Manager

    Hive and Colony
    • Led a team of five at a luxury custom footwear and apparel destination and consistently beat monthly sales goals.
    • Introduced corporate training standards and onboarding. Managed KPIs, inventory, CRM reporting and payroll.
    Apr 2018 – Feb 2020
    New York, NY

    Master Fitter & Product Design Associate

    Sebastien Grey Clothiers
    • Top 1% sales producer for two consecutive years, averaging about 50 fittings a month.
    • Contributed to product development and design.
    Earlier roles, 2004 – 2018
    Nov 2014 – Mar 2018
    Norfolk, VA

    Custom Clothier

    Details on Granby Custom Clothiers
    • Launched made-to-measure and bespoke programs and built a 150+ client base.
    Mar 2009 – Jul 2016
    Virginia Beach, VA

    Hospitality Supervisor

    Hilton
    • Rose to supervisor, handling scheduling and payroll for a team of 12 and guest service standards.
    Mar 2008 – Mar 2009
    Poughkeepsie, NY

    Retail Sales Associate

    Men's Wearhouse
    • First menswear role: tuxedo rentals, custom orders and fit.
    Apr 2004 – Apr 2008
    Wallkill, NY

    Operations Coordinator & Volunteer Instructor

    Laundry and dry-cleaning service, 3,500-person volunteer campus
    • Led a team of 6 to 10 in daily operations, plus public speaking, teaching and community outreach.
    Reuben Shaw standing in a white work jacket, burgundy trousers and a burgundy cap in front of a tan leather sofa

    I don’t just teach the PMP. I coach the person pursuing it.

    What I do

    I facilitate cohort-based learning sessions and hold 1:1 coaching sessions that go beyond content to address confidence, momentum and mindset. I monitor progress, spot early warning signs and reach out before someone falls behind. I build a cohort culture where accountability and encouragement are the standard.

    What I bring

    I am PMP certified. I have experience coaching, training and facilitating adult learners in professional settings. I know how to read a room, adjust my approach, and challenge people without losing them.

    How I measure success

    My cohort crosses the finish line confident, certified and ready to lead, not just prepared for an exam.

    Program Experience Coach at Arithmetic Inc. · PMP exam preparation and agile coaching for working professionals and teams. Book me for your cohort or team.

    Skills

    The group that matches your selected view is highlighted.

    Creative

    • Creative direction and brand storytelling
    • Collection development and sampling
    • Runway show and event production
    • Styling and image consulting
    • Retail concept and pop-up design

    Project management

    • Scope, schedule and cost control (CPI tracking)
    • Risk planning and mitigation
    • Global vendor and supply-chain coordination
    • SOP design and training rollout
    • Agile and waterfall delivery

    Bespoke & retail

    • Bespoke and made-to-measure tailoring
    • Fittings, pattern and cloth knowledge
    • Private client development
    • Store operations and team leadership
    • Buying, merchandising and inventory
    Project Management Professional (PMP)Project Management Institute. Issued Nov 2025, valid to Nov 2028.
    Who's Who in AmericaSelected by the Marquis Who's Who Publication Board, 2025.
    CFDA-listed designerOxblood Zebra on the official Spring 2026 New York Fashion Week schedule.
    Language instructor certificationTeaching English as a second or foreign language, 2016.
    Marketing courseworkBryant & Stratton College, Virginia Beach, 2015. Also Tidewater Community College.
    LanguagesEnglish (native). Mandarin Chinese (limited working proficiency).

    Let's build something

    Full-time roles

    Creative director, project or program manager, or operations lead in fashion, retail, brand or events.

    Contract projects

    Collections, shows, store launches, process rollouts and PMP coaching for teams.

    Custom clothing

    Bespoke and made-to-measure commissions, styling and image consulting.

    ReubenSShaw@gmail.com
    LinkedIn Instagram @theoxbloodzebra theoxbloodzebra.com